Abstract

http://ssrn.com/abstract=907954
 
 

Footnotes (6)



 


 



Comcast Corporation's Merger with At&Amp;T Broadband


L. Jay Bourgeois III


University of Virginia - Darden School of Business

Nicholas Goodman


affiliation not provided to SSRN

John Wynne


affiliation not provided to SSRN


UVA-BP-0480

Abstract:     
In December 2001, Comcast won the auction to acquire AT&T Broadband. The $72-billion winning bid would combine Comcast, the country's third-largest cable operator, with the industry leader. Comcast Corp. President Roberts and Comcast Cable President Burke had to consider post-merger-integration strategies. This case examines (1) how government legislation can affect the competitive dynamics of an industry, (2) the difficulties companies face in integrating senior-management teams with different management styles and companies with different cultures, (3) integrating complementary products with low opportunity to cross-sell and achieve cost savings, (4) establishing "success metrics" for a defensive acquisition, and (5) understanding how integration activities can send signals across a corporation.

Number of Pages in PDF File: 23

Keywords: post merger integration

working papers series





Download This Paper

Date posted: October 21, 2008  

Suggested Citation

Bourgeois, L. Jay and Goodman, Nicholas and Wynne, John, Comcast Corporation's Merger with At&Amp;T Broadband. Darden Case No. UVA-BP-0480. Available at SSRN: http://ssrn.com/abstract=907954

Contact Information

L. Jay Bourgeois III (Contact Author)
University of Virginia (UVA) - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4833 (Phone)
HOME PAGE: http://www.darden.virginia.edu/faculty/bourgeois.htm
Nicholas Goodman
affiliation not provided to SSRN
No Address Available
John Wynne
affiliation not provided to SSRN
No Address Available
Feedback to SSRN


Paper statistics
Abstract Views: 2,139
Downloads: 283
Download Rank: 50,461
Footnotes:  6

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo4 in 0.594 seconds