References (7)



Using Hypothesis-Driven Thinking in Strategy Consulting

Jeanne Liedtka

University of Virginia - Darden School of Business


This technical note describes the process of hypothesis-driven thinking, using examples from strategy consulting, medicine, and architecture. Associated with the scientific method, hypothesis-driven thinking focuses on the creative generation of alternative hypotheses and on their subsequent validation or refutation through the use of data. Hypothesis generation asks the creative question, "What if ...?" Hypothesis testing follows with "If ..., then ..." and brings relevant data to bear on the analysis. Taken together, and repeated over time, this sequence allows us to pose ever-improving hypotheses without forfeiting the ability to explore new ideas.

Number of Pages in PDF File: 9

Keywords: strategy formulation

JEL Classification:

Case and Teaching Paper Series

Download This Paper

Date posted: October 21, 2008  

Suggested Citation

Liedtka, Jeanne, Using Hypothesis-Driven Thinking in Strategy Consulting. , Vol. , pp. 1-9, . Available at SSRN: http://ssrn.com/abstract=907959

Contact Information

Jeanne Liedtka (Contact Author)
University of Virginia (UVA) - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
804-924-1404 (Phone)
804-924-6378 (Fax)
HOME PAGE: http://www.darden.virginia.edu/faculty/liedtka.htm
Feedback to SSRN

Paper statistics
Abstract Views: 7,915
Downloads: 2,397
Download Rank: 2,557
References:  7
Paper comments
No comments have been made on this paper

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo2 in 0.266 seconds