Abstract

http://ssrn.com/abstract=907959
 
 

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Using Hypothesis-Driven Thinking in Strategy Consulting


Jeanne Liedtka


University of Virginia - Darden School of Business


UVA-BP-0486

Abstract:     
This technical note describes the process of hypothesis-driven thinking, using examples from strategy consulting, medicine, and architecture. Associated with the scientific method, hypothesis-driven thinking focuses on the creative generation of alternative hypotheses and on their subsequent validation or refutation through the use of data. Hypothesis generation asks the creative question, "What if ...?" Hypothesis testing follows with "If ..., then ..." and brings relevant data to bear on the analysis. Taken together, and repeated over time, this sequence allows us to pose ever-improving hypotheses without forfeiting the ability to explore new ideas.

Number of Pages in PDF File: 9

Keywords: strategy formulation

JEL Classification:

Case and Teaching Paper Series


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Date posted: October 21, 2008  

Suggested Citation

Liedtka, Jeanne, Using Hypothesis-Driven Thinking in Strategy Consulting. , Vol. , pp. 1-9, . Available at SSRN: http://ssrn.com/abstract=907959

Contact Information

Jeanne Liedtka (Contact Author)
University of Virginia (UVA) - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
804-924-1404 (Phone)
804-924-6378 (Fax)
HOME PAGE: http://www.darden.virginia.edu/faculty/liedtka.htm
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