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Ecover and Green Marketing (A)


Andrea Larson


University of Virginia - Darden School of Business

Patricia H. Werhane


University of Virginia - Darden School of Business

Joel Reichart


Berkeley College; Independent

Lisa Spiro


affiliation not provided to SSRN

UVA-E-0172

Abstract:     
This set of cases (see also the B [UVA-E-0173] and C [UVA-E-0174] cases) describes the dilemma of a small Belgian detergent company that, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. The company then built an environmentally sustainable factory. The cases raise the following questions: Can such companies compete in green markets? Is an environmentally self-contained factory viable or feasible?

Number of Pages in PDF File: 6

Keywords: sustainable business

JEL Classification:

Case and Teaching Paper Series


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Date posted: October 21, 2008  

Suggested Citation

Larson, Andrea, Werhane, Patricia H., Reichart, Joel and Spiro, Lisa, Ecover and Green Marketing (A). , Vol. , pp. 1-6, . Available at SSRN: http://ssrn.com/abstract=908436

Contact Information

Andrea Larson (Contact Author)
University of Virginia (UVA) - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
HOME PAGE: http://www.darden.virginia.edu/faculty/larson.htm
Patricia Werhane
University of Virginia (UVA) - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4840 (Phone)
HOME PAGE: http://www.darden.virginia.edu/faculty/werhane.htm
Joel Reichart
Berkeley College ( email )
55 Rifle Camp Road
Woodlawn Park, NJ 07424
United States
Independent ( email )
No Address Available
Lisa Spiro
affiliation not provided to SSRN
No Address Available
Feedback to SSRN (Beta)


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