Internet Privacy Research: Framework, Review and Opportunities

54 Pages Posted: 15 Jun 2006

See all articles by J. Efrim Boritz

J. Efrim Boritz

University of Waterloo - School of Accounting and Finance

Won Gyun No

Rutgers, The State University of New Jersey - Accounting & Information Systems

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Date Written: June 14, 2006

Abstract

Increased Internet traffic and the sophistication of companies in tracking that traffic have made privacy as a critical issue in electronic commerce (e-commerce), and in turn spawned a number of research works in the literature. Despite this, what is lacking is an effort to understand the relationships among the various studies. The purpose of this paper is to consider the fields of information systems, business and marketing, and provide a framework for the research works that have dealt with three main stakeholders, namely customer, company and government, as well as the interaction arising among them. We review the literature and identify opportunities for future research.

Keywords: Privacy, Review, E-commerce, Research Opportunities

Suggested Citation

Boritz, Efrim and No, Won Gyun, Internet Privacy Research: Framework, Review and Opportunities (June 14, 2006). Available at SSRN: https://ssrn.com/abstract=908647 or http://dx.doi.org/10.2139/ssrn.908647

Efrim Boritz (Contact Author)

University of Waterloo - School of Accounting and Finance ( email )

200 University Avenue West
Waterloo, Ontario N2L 3G1 N2L 3G1
Canada
519-888-4567 (Phone)
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Won Gyun No

Rutgers, The State University of New Jersey - Accounting & Information Systems

1 Washington Park, Room 993
Newark, NJ 07102-3122
United States