Abstract

  


 



Joe Perez


R. Edward Freeman


University of Virginia - Darden School of Business

Luis Trevino


affiliation not provided to SSRN

UVA-E-0223

Abstract:     
This case examines a situation in which the friendship between two business partners is tested when they clash over a distribution setup. It also presents potential solutions to the dilemma.

Number of Pages in PDF File: 3

Keywords: new product introduction, distribution management, ethical issues, interpersonal relations, new-market entry, partnership

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Date posted: October 21, 2008  

Suggested Citation

Freeman, R. Edward and Trevino, Luis, Joe Perez. Darden Case No. UVA-E-0223. Available at SSRN: http://ssrn.com/abstract=908735

Contact Information

R. Edward Freeman (Contact Author)
University of Virginia (UVA) - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
804-924-0935 (Phone)
804-924-6378 (Fax)
HOME PAGE: http://www.darden.virginia.edu/faculty/freeman.htm
Luis Trevino
affiliation not provided to SSRN
No Address Available
Feedback to SSRN (Beta)


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