R. Edward Freeman
University of Virginia - Darden School of Business
affiliation not provided to SSRN
This case examines a situation in which the friendship between two business partners is tested when they clash over a distribution setup. It also presents potential solutions to the dilemma.
Number of Pages in PDF File: 3
Keywords: new product introduction, distribution management, ethical issues, interpersonal relations, new-market entry, partnershipworking papers series
Date posted: October 21, 2008
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