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Chrysler Corporation: Negotiations between Daimler and Chrysler (V. 2.2)


Robert F. Bruner


University of Virginia - Darden School of Business

Robert E. Spekman


University of Virginia - Darden School of Business

Melinda Davies


affiliation not provided to SSRN

Brian Kannry


affiliation not provided to SSRN

Petra Christmann


Rutgers, The State University of New Jersey - Management & Global Business


UVA-F-1240

Abstract:     
This case may be taught singly or used as a merger-negotiation exercise with "Daimler-Benz A. G.: Negotiations between Daimler and Chrysler" (UVA-F-1241). Set in February 1998, the case places students in the position of negotiators for the company; their task is to value both firms, assess the potential earnings dilution of a combination, and negotiate a detailed agreement with their counterpart. The case can be used to explore such interesting negotiation issues as determination of a share-exchange ratio, treatment of major stockholders, and structuring a deal. Also, the case and exercise can be used to spark a discussion of acquisition in comparison with strategic alliance, or other less formal models of combination.

Number of Pages in PDF File: 46

Keywords: mergers and acquisitions, strategic alliance, negotiation, valuation, cross-border investment

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Date posted: October 21, 2008  

Suggested Citation

Bruner, Robert F., Spekman, Robert E., Davies, Melinda, Kannry, Brian and Christmann, Petra, Chrysler Corporation: Negotiations between Daimler and Chrysler (V. 2.2). Darden Case No. UVA-F-1240. Available at SSRN: http://ssrn.com/abstract=909421

Contact Information

Robert F. Bruner (Contact Author)
University of Virginia (UVA) - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-7481 (Phone)
HOME PAGE: http://faculty.darden.edu/brunerb/
Robert E. Spekman
University of Virginia (UVA) - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
804-924-4860 (Phone)
HOME PAGE: http://www.darden.virginia.edu/faculty/spekman.htm
Melinda Davies
affiliation not provided to SSRN
No Address Available
Brian Kannry
affiliation not provided to SSRN
No Address Available
Petra Christmann
Rutgers, The State University of New Jersey - Management & Global Business ( email )
Newark, NJ
United States
(973)353-1065 (Phone)
(973)353-1664 (Fax)
Feedback to SSRN (Beta)


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