Abstract

http://ssrn.com/abstract=909929
 
 

Footnotes (3)



 


 



Euro Disney or Euro Disaster?


Leslie Grayson


University of Virginia - Darden School of Business

Golnar Sheikholeslami


affiliation not provided to SSRN

Kunihiko Amano


affiliation not provided to SSRN

Thomas Falck


affiliation not provided to SSRN

Virginia Kleinclaus


affiliation not provided to SSRN


UVA-G-0477

Abstract:     
This case concerns the troubles that Euro Disney experienced from the start. Euro Disney claimed that the major cause of its poor financial performance was the European recession and the strong French franc. The timing of the park's opening could not have been more inopportune. If the recession had been the only cause of Euro Disney's problems, the financial restructuring would only need to carry the park forward to better economic times. Only when Europeans began spending freely again would investors learn the answers to some uncomfortable questions: Was the whole idea of Euro Disney misconceived? Were there other fundamental cultural problems that could inhibit the park's success? Would Euro Disney fail to recover even though other European companies did? And, if so, why was the Disney theme-park concept successful in Japan and not in France?

Number of Pages in PDF File: 12

Keywords: capital structure, international case, diversity case, 10K form, diversity, international, Crosscultural Behavior

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Date posted: October 21, 2008  

Suggested Citation

Grayson, Leslie and Sheikholeslami, Golnar and Amano, Kunihiko and Falck, Thomas and Kleinclaus, Virginia, Euro Disney or Euro Disaster?. Darden Case No. UVA-G-0477. Available at SSRN: http://ssrn.com/abstract=909929

Contact Information

Leslie Grayson (Contact Author)
University of Virginia (UVA) - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
Golnar Sheikholeslami
affiliation not provided to SSRN
No Address Available
Kunihiko Amano
affiliation not provided to SSRN
No Address Available
Thomas Falck
affiliation not provided to SSRN
No Address Available
Virginia Kleinclaus
affiliation not provided to SSRN
No Address Available
Feedback to SSRN


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