Mcdonald'S: The Arch Deluxe Launch
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
affiliation not provided to SSRN
Students evaluate McDonald's new Arch Deluxe hamburger, targeted to adults, including the launch program and the underlying marketing strategy in light of the company's skills, resources, and brand position.
Number of Pages in PDF File: 15
Keywords: brand management, entrepreneurship, market segmentation, marketing strategy, product positioning, service industries, management of, Alternative Business Issue or Settingworking papers series
Date posted: October 21, 2008
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