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IBM and Apple Computer Alliance (C)

Robert E. Spekman
University of Virginia - Darden Graduate School of Business Administration

Lane Crowder
affiliation not provided to SSRN

Katarina Paddack
affiliation not provided to SSRN


UVA-M-0511

Abstract:     
The C case examines Apple Computer's history and looks at the alliance from its viewpoint. See also the A (UVA-M-0509), B (UVA-M-0510), and D (UVA-M-0512) cases.

Keywords: conflict management, entrepreneurship, strategic alliance, strategic planning, technology management, Alternative Business Issue or Setting, cross-cultural issues, diversity issues

JEL Classifications:

Case and Teaching Paper Series

Date posted: October 21, 2008 ; Last revised: October 21, 2008

Suggested Citation

Spekman, Robert E., Crowder, Lane and Paddack, Katarina, IBM and Apple Computer Alliance (C). , Vol. , pp. 1-15, . Available at SSRN: http://ssrn.com/abstract=910073


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Contact Information

Robert E. Spekman (Contact Author)
University of Virginia - Darden Graduate School of Business Administration ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
804-924-4860 (Phone)
HOME PAGE: http://www.darden.virginia.edu/faculty/spekman.htm
Lane Crowder
affiliation not provided to SSRN
No Address Available
Katarina Paddack
affiliation not provided to SSRN
No Address Available
Feedback to SSRN (Beta)


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