Abstract

http://ssrn.com/abstract=910099
 
 

References (16)



 
 

Citations (1)



 


 



Perspectives on Brand Equity


Paul Farris


University of Virginia - Darden School of Business

Ervin Shames


University of Virginia - Darden School of Business

Eric Gregg


iLoyalty


UVA-M-0668

Abstract:     
This note reviews various approaches to designing, building, and monitoring the value of brand equity.

Number of Pages in PDF File: 15

Keywords: marketing, brand equity

JEL Classification:

working papers series


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Date posted: October 21, 2008  

Suggested Citation

Farris, Paul and Shames, Ervin and Gregg, Eric, Perspectives on Brand Equity. UVA-M-0668. Available at SSRN: http://ssrn.com/abstract=910099

Contact Information

Paul Farris (Contact Author)
University of Virginia (UVA) - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-0524 (Phone)
HOME PAGE: http://www.darden.virginia.edu/faculty/farris.htm
Ervin Shames
University of Virginia (UVA) - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
HOME PAGE: http://www.darden.virginia.edu/faculty/shames.htm
Eric Gregg
iLoyalty ( email )
1001 SW 5th Ave
Suite 1520
Portland, OR 97204
United States
503-977-6295 (Phone)
503-228-1995 (Fax)
HOME PAGE: http://www.theloyalclient.com
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References:  16
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