SSRN Home Search and Download Papers Browse Abstract and Paper Submission Subscribe to Networks View Briefcase Top Papers Top Authors Top Institutions

 

Abstract

  
 

References (16)

Beta

 		 


 


Download | Share | Email | Add to Briefcase | Buy Hard Copy

Perspectives on Brand Equity

Paul Farris
University of Virginia - Darden Graduate School of Business Administration

Ervin Shames
University of Virginia - Darden Graduate School of Business Administration

Eric Gregg
iLoyalty


UVA-M-0668

Abstract:     
This note reviews various approaches to designing, building, and monitoring the value of brand equity.

Keywords: marketing, brand equity

JEL Classifications:

Working Paper Series

Date posted: October 21, 2008 ; Last revised: October 21, 2008

Suggested Citation

Farris, Paul, Shames, Ervin and Gregg, Eric, Perspectives on Brand Equity. UVA-M-0668. Available at SSRN: http://ssrn.com/abstract=910099


Export to: Export Citation What's this?

Contact Information

Paul Farris (Contact Author)
University of Virginia - Darden Graduate School of Business Administration ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-0524 (Phone)
HOME PAGE: http://www.darden.virginia.edu/faculty/farris.htm
Eric Gregg
iLoyalty ( email )
1001 SW 5th Ave
Suite 1520
Portland, OR 97204
United States
503-977-6295 (Phone)
503-228-1995 (Fax)
HOME PAGE: http://www.theloyalclient.com
Ervin Shames
University of Virginia - Darden Graduate School of Business Administration ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
HOME PAGE: http://www.darden.virginia.edu/faculty/shames.htm
Feedback to SSRN (Beta)


Paper statistics
Abstract Views: 2,307
Downloads: 793
Download Rank: 7,241
References: 16

© 2009 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright
This page was served by apollo6 in 0.109 seconds.