Abstract

http://ssrn.com/abstract=910103
 
 

Footnotes (21)



 


 



Emerge Magazine: The Business of Ethnic Publishing


Geraldine R. Henderson


University of Texas at Austin - Red McCombs School of Business

Cheri Cannon


affiliation not provided to SSRN


UVA-M-0682

Abstract:     
This case can be used to show students the importance of market definition, segmentation, targeting, and positioning to the success of a firm. It may also be used to (re)introduce students to the issues surrounding marketplace diversity.

Number of Pages in PDF File: 18

Keywords: diversity, management of, entrepreneurship, market position, segmentation, positioning

JEL Classification:

Case and Teaching Paper Series





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Date posted: October 21, 2008  

Suggested Citation

Henderson, Geraldine R. and Cannon, Cheri, Emerge Magazine: The Business of Ethnic Publishing. , Vol. , pp. 1-18, . Available at SSRN: http://ssrn.com/abstract=910103

Contact Information

Geraldine R. Henderson (Contact Author)
University of Texas at Austin - Red McCombs School of Business ( email )
Austin, TX 78712
United States
Cheri Cannon
affiliation not provided to SSRN
No Address Available
Feedback to SSRN


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