Fedex and Ups - the War Continues

Spekman, Robert E.

Abstract

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Fedex and Ups - the War Continues

Robert E. Spekman

University of Virginia - Darden School of Business

UVA-M-0689

Abstract:
This case examines both the nature of competition between two formidable firms and how they continue to transform themselves. See also "Package War: FedEx vs. UPS" (UVA-G-0485).

Number of Pages in PDF File: 16

Keywords: corporate culture, competitive dynamics, marketing strategy

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Date posted: October 21, 2008

Suggested Citation

Spekman, Robert E., Fedex and Ups - the War Continues. Darden Case No. UVA-M-0689. Available at SSRN: http://ssrn.com/abstract=910108

Contact Information

Robert E. Spekman (Contact Author)

University of Virginia (UVA) - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
804-924-4860 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/spekman.htm