Fedex and Ups - the War Continues
Robert E. Spekman
University of Virginia - Darden School of Business
This case examines both the nature of competition between two formidable firms and how they continue to transform themselves. See also "Package War: FedEx vs. UPS" (UVA-G-0485).
Number of Pages in PDF File: 16
Keywords: corporate culture, competitive dynamics, marketing strategy
Date posted: October 21, 2008
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