References (7)



Profile of an Internet Banking Adopter

Sanmugam Annamalah

SEGi University

Journal of Internet Banking and Commerce, Forthcoming

This paper presents the profile of the Internet banking adopter in Malaysia based on a large-scale survey. A logistic model is used to estimate the probability of a bank customer adopting Internet banking. The profile of the adopter is constructed using demographic, social economic and technological capacity indicators. The method is a very simple one, which can be used by financial institutions to gain better understanding of their own Internet banking customers.

Number of Pages in PDF File: 6

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Date posted: December 1, 2006  

Suggested Citation

Annamalah, Sanmugam, Profile of an Internet Banking Adopter. Journal of Internet Banking and Commerce, Forthcoming. Available at SSRN: http://ssrn.com/abstract=912997

Contact Information

Sanmugam Annamalah (Contact Author)
SEGi University ( email )
33-35, Jalan Hang Lekiu 6
Kuala Lumpur, Wilayah Persekutuan 50100
600125662562 (Phone)
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References:  7

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