Profile of an Internet Banking Adopter
SEGi University College
Journal of Internet Banking and Commerce, Forthcoming
This paper presents the profile of the Internet banking adopter in Malaysia based on a large-scale survey. A logistic model is used to estimate the probability of a bank customer adopting Internet banking. The profile of the adopter is constructed using demographic, social economic and technological capacity indicators. The method is a very simple one, which can be used by financial institutions to gain better understanding of their own Internet banking customers.
Number of Pages in PDF File: 6
Date posted: December 1, 2006
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