Profile of an Internet Banking Adopter

Annamalah, Sanmugam

Abstract

References (7)

Download This Paper | Share | Email |Add to Briefcase

Profile of an Internet Banking Adopter

Sanmugam Annamalah

SEGi University

Journal of Internet Banking and Commerce, Forthcoming

Abstract:
This paper presents the profile of the Internet banking adopter in Malaysia based on a large-scale survey. A logistic model is used to estimate the probability of a bank customer adopting Internet banking. The profile of the adopter is constructed using demographic, social economic and technological capacity indicators. The method is a very simple one, which can be used by financial institutions to gain better understanding of their own Internet banking customers.

Number of Pages in PDF File: 6

Accepted Paper Series

Download This Paper

Date posted: December 1, 2006

Suggested Citation

Annamalah, Sanmugam, Profile of an Internet Banking Adopter. Journal of Internet Banking and Commerce, Forthcoming. Available at SSRN: http://ssrn.com/abstract=912997

Contact Information

Sanmugam Annamalah (Contact Author)

SEGi University ( email )

33-35, Jalan Hang Lekiu 6
Kuala Lumpur, Wilayah Persekutuan 50100
Malaysia
600125662562 (Phone)