Abstract

http://ssrn.com/abstract=912997
 
 

References (7)



 


 



Profile of an Internet Banking Adopter


Sanmugam Annamalah


SEGi University


Journal of Internet Banking and Commerce, Forthcoming

Abstract:     
This paper presents the profile of the Internet banking adopter in Malaysia based on a large-scale survey. A logistic model is used to estimate the probability of a bank customer adopting Internet banking. The profile of the adopter is constructed using demographic, social economic and technological capacity indicators. The method is a very simple one, which can be used by financial institutions to gain better understanding of their own Internet banking customers.

Number of Pages in PDF File: 6

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Date posted: December 1, 2006  

Suggested Citation

Annamalah, Sanmugam, Profile of an Internet Banking Adopter. Journal of Internet Banking and Commerce, Forthcoming. Available at SSRN: http://ssrn.com/abstract=912997

Contact Information

Sanmugam Annamalah (Contact Author)
SEGi University ( email )
33-35, Jalan Hang Lekiu 6
Kuala Lumpur, Wilayah Persekutuan 50100
Malaysia
600125662562 (Phone)
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References:  7

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