Rhetoric Unlobotomized: Transformation of Terministic Screens (Part 2 of 3 in the Rhetoric Series)
David C. Logan
University of Southern California - Marshall School of Business; CultureSync
CultureSync; University of Colorado
July 6, 2006
Barbados Group Working Paper No. 06-06
Historically, rhetoric as an art has been considered both weak and nefarious. The authors, in a three part series on rhetoric, describe the "lobotomization" of rhetoric, its true power, and its applications with individuals and organizations. The second part of this paper covers the nature of humans and their relationship with language, including the automatic formation of two parts of the rhetorical person: character armor (or identity) and terministic screens (or webs of words). Character armor is how we want others to see us, while terministic screens is the means through which we see the world. This paper sets the stage for viewing organizations in rhetorical terms, which is the topic of the third paper.
Number of Pages in PDF File: 15
Keywords: Rhetoric, Corporate Culture, Leadership, Organizational Behavior, Organizational Change
JEL Classification: D23, M14working papers series
Date posted: July 10, 2006
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