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Mergers with Product Market Risk


Albert Banal-Estañol


Universitat Pompeu Fabra - Department of Economics and Business (DEB); City University London - Department of Economics

Marco Ottaviani


Northwestern University - Kellogg School of Management


Journal of Economics & Management Strategy, Vol. 15, No. 3, pp. 577-608, Fall 2006

Abstract:     
This paper studies the causes and the consequences of horizontal mergers among risk-averse firms. The amount of diversification depends on the allocation of shares among the merging firms, with a direct risk-sharing effect and an indirect strategic effect. If firms compete in quantities, consolidation makes firms more aggressive. Mergers involving few firms are then profitable with a relatively low level of risk aversion. With strong enough risk aversion, mergers reduce prices and improve social welfare. If firms instead compete in prices, consumers do not benefit from mergers in markets with demand uncertainty, but can easily benefit with cost uncertainty.

Number of Pages in PDF File: 32

Accepted Paper Series


Date posted: July 20, 2006  

Suggested Citation

Banal-Estañol, Albert and Ottaviani, Marco, Mergers with Product Market Risk. Journal of Economics & Management Strategy, Vol. 15, No. 3, pp. 577-608, Fall 2006. Available at SSRN: http://ssrn.com/abstract=918390 or http://dx.doi.org/10.1111/j.1530-9134.2006.00111.x

Contact Information

Albert Banal Estañol (Contact Author)
Universitat Pompeu Fabra - Department of Economics and Business (DEB) ( email )
Barcelona, 08005
Spain
City University London - Department of Economics ( email )
Northampton Square
London, EC1V 0HB
United Kingdom
Marco Ottaviani
Northwestern University - Kellogg School of Management ( email )
2001 Sheridan Road
Evanston, IL 60208
United States
Feedback to SSRN (Beta)


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