Abstract

http://ssrn.com/abstract=927550
 
 

Footnotes (120)



 


 



When New Technologies are Still New: Windows of Opportunity for Privacy Protection


Gaia Bernstein


Seton Hall University - School of Law


Villanova Law Review, Vol. 51, 2006
Seton Hall Public Law Research Paper No. 927550

Abstract:     
Early intervention in the regulation of new technologies is highly controversial. In this Article, I seek to depolarize the early intervention debate and examine where timing becomes of the essence in the shaping of new technologies. At the outset, I reframe the debate in terms of social shaping in lieu of intervention.

I focus the social shaping inquiry on the development of non-privacy norms among the Internet's commercial users in order to shed light on the timing quandary. Currently, over a decade after commercial entities started collecting personal information on the Internet, the law has not restricted these collection practices. Efforts at self-regulation have failed and Internet users overall have not adopted technological measures to protect their privacy. Empirical data shows an increase in the use of privacy threatening devices, such as cookies and spyware. The data shows that commercial non-privacy norms on the Internet have become entrenched among the Internet's commercial users.

Three technological characteristics of the Internet appear to be at the crux of the fast diffusion of commercial non-privacy norms. These characteristics are: the Internet's critical mass point quality (and related network effects); its decentralized diffusion process; and the enablement of concealed monitoring.

I suggest that where a technology's characteristics are likely to cause fast entrenchment, timing may become of the essence. Insights from several fields support this conclusion. The theory of path dependence shows that where costs are sunk into one option, an alternative option even if preferable is less likely to be adopted. Further, the theory of closure demonstrates that after an initial period where a technology's design and function evolves it tends to stabilize, reaching closure - from that moment onwards change is less likely. Finally, law and social norms theory shows that laws are less effective where they contradict social norms.

Finally, I posit that the lessons learnt from the case of Internet privacy could be instrumental to the resolution of other technological controversies. Specifically, I propose that where a technology's qualities show that timing may be of the essence for privacy protection, both legal and technological modes of social shaping should be adjusted to reflect sensitivity to timing. Technological shaping is more likely to be effective through proactive concerted design at the outset. For legal decision-makers the technology's sensitivity to timing points to the need to consider timing as an important factor in the decision-making process, accounting for potentially more limited options at a later stage.

Number of Pages in PDF File: 28

Keywords: Privacy, Technology, Internet

Accepted Paper Series


Download This Paper

Date posted: August 31, 2006  

Suggested Citation

Bernstein, Gaia, When New Technologies are Still New: Windows of Opportunity for Privacy Protection. Villanova Law Review, Vol. 51, 2006; Seton Hall Public Law Research Paper No. 927550. Available at SSRN: http://ssrn.com/abstract=927550

Contact Information

Gaia Bernstein (Contact Author)
Seton Hall University - School of Law ( email )
One Newark Center
Newark, NJ 07102
United States
Feedback to SSRN


Paper statistics
Abstract Views: 2,650
Downloads: 218
Download Rank: 81,110
Footnotes:  120
Paper comments
No comments have been made on this paper

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo7 in 0.328 seconds