Abstract

http://ssrn.com/abstract=931057
 
 

References (23)



 


 



Clickprints on the Web: Are There Signatures in Web Browsing Data?


Balaji Padmanabhan


University of Pennsylvania - Operations & Information Management Department

Yinghui (Catherine) Yang


Graduate School of Management, UC Davis

February 2007


Abstract:     
We address the question of whether people have unique signatures - or clickprints - when they browse the Web. The importance of being able to answer this can be significant given applications to electronic commerce in general and in particular online fraud detection, a major problem in electronic commerce costing the economy billions of dollars annually. In this paper we present a general framework and specific formulations of this "unique clickprint determination problem". We explore one specific formulation for which we show how the unique clickprint determination problem can be cast more generally as an aggregation problem. To solve this we develop formal methods to determine the optimal amount of user data that must be aggregated before unique clickprints can be deemed to exist.

working papers series


Not Available For Download

Date posted: October 27, 2006  

Suggested Citation

Padmanabhan, Balaji and Yang, Yinghui (Catherine), Clickprints on the Web: Are There Signatures in Web Browsing Data? (February 2007). Available at SSRN: http://ssrn.com/abstract=931057 or http://dx.doi.org/10.2139/ssrn.931057

Contact Information

Balaji Padmanabhan (Contact Author)
University of Pennsylvania - Operations & Information Management Department ( email )
Philadelphia, PA 19104
United States
Yinghui (Catherine) Yang
Graduate School of Management, UC Davis ( email )
One Shields Avenue
Davis, CA 95616
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