The Business Model: An Integrative Framework for Strategy Execution
James E. Richardson
University of Hawaii at Manoa Shidler College of Business
September 1, 2005
We have many useful frameworks for formulating business strategy, i.e., devising a theory of how to compete. Frameworks for strategy execution are comparatively fragmented and idiosyncratic. This paper proposes a business model framework to link the firm's theory about how to compete to its execution. The framework captures previous ideas about business models in a simple logical structure that reflects current thinking in strategy. The business model framework provides a consistent logical picture of the firm that is a useful tool for the strategist, for teaching, and potentially for research on business models in strategy.
Number of Pages in PDF File: 27
Keywords: business models, strategy execution, framework
JEL Classification: M10, L22
Date posted: July 18, 2007
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