Surveying the Corporate Elite: Theoretical and Practical Guidance on Improving Response Rates and Response Quality in Top Management Survey Questionnaires
RESEARCH METHODOLOGY IN STRATEGY AND MANAGEMENT, David Ketchen, Donald Bergh, eds., JAI Press, Forthcoming
29 Pages Posted: 11 Oct 2006
Abstract
Survey research of top managers is critical to addressing many contemporary research questions in the field of strategic management. Yet, the threat of low response rates has discouraged many researchers from attempting this type of work, steering the field of strategic management away from issues related to strategic process. This article provides an empirical examination of factors that determine the likelihood and quality of response to top management surveys. More generally, we advance a theoretical perspective on survey response rooted in social influence theory that should help researchers make better choices about the design of their survey questionnaires.
Keywords: boards, top executives, governance, social influence, surveys
JEL Classification: G34
Suggested Citation: Suggested Citation