What's It To You? A Survey of Online Privacy Concerns and Risks
Carnegie Mellon University
Lorrie Faith Cranor
Carnegie Mellon University - School of Computer Science and Carnegie Institute of Technology
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Christina M. Fong
Carnegie Mellon University - Department of Social and Decision Sciences
NET Institute Working Paper No. 06-29
Finding information about privacy practices can be difficult: privacy policies often do not present this information in an accessible way. People typically do not know how or for what purpose their personal information, gathered online, will be used. When asked, people frequently express concerns about their privacy, but their behavior often does not reflect their concerns. We conducted an online survey to examine participants' online privacy concerns, focusing especially on the online shopping context. We asked participants about several scenarios related to the privacy of personal information. We found that Privacy Finder, a P3P-enhanced search engine, provides information that addresses the scenarios that participants believe are most likely to occur. We also asked participants about a wide range of items for purchase online to evaluate which types of items are more likely to raise privacy concerns.
Number of Pages in PDF File: 21working papers series
Date posted: November 1, 2006
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