Abstract

http://ssrn.com/abstract=941708
 
 

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What's It To You? A Survey of Online Privacy Concerns and Risks


Janice Tsai


Carnegie Mellon University

Lorrie Faith Cranor


Carnegie Mellon University - School of Computer Science and Carnegie Institute of Technology

Alessandro Acquisti


Carnegie Mellon University - Heinz College

Christina M. Fong


Carnegie Mellon University - Department of Social and Decision Sciences

October 2006

NET Institute Working Paper No. 06-29

Abstract:     
Finding information about privacy practices can be difficult: privacy policies often do not present this information in an accessible way. People typically do not know how or for what purpose their personal information, gathered online, will be used. When asked, people frequently express concerns about their privacy, but their behavior often does not reflect their concerns. We conducted an online survey to examine participants' online privacy concerns, focusing especially on the online shopping context. We asked participants about several scenarios related to the privacy of personal information. We found that Privacy Finder, a P3P-enhanced search engine, provides information that addresses the scenarios that participants believe are most likely to occur. We also asked participants about a wide range of items for purchase online to evaluate which types of items are more likely to raise privacy concerns.

Number of Pages in PDF File: 21

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Date posted: November 1, 2006  

Suggested Citation

Tsai, Janice and Cranor, Lorrie Faith and Acquisti, Alessandro and Fong, Christina M., What's It To You? A Survey of Online Privacy Concerns and Risks (October 2006). NET Institute Working Paper No. 06-29. Available at SSRN: http://ssrn.com/abstract=941708 or http://dx.doi.org/10.2139/ssrn.941708

Contact Information

Janice Tsai (Contact Author)
Carnegie Mellon University ( email )
Pittsburgh, PA 15213-3890
United States
Lorrie Faith Cranor
Carnegie Mellon University - School of Computer Science and Carnegie Institute of Technology ( email )
5000 Forbes Avenue
Pittsburgh, PA 15213
United States
Alessandro Acquisti
Carnegie Mellon University - Heinz College ( email )
Pittsburgh, PA 15213-3890
United States
412-268-9853 (Phone)
412-268-5339 (Fax)
Christina M. Fong
Carnegie Mellon University - Department of Social and Decision Sciences ( email )
Pittsburgh, PA 15213-3890
United States
412-268-8168 (Phone)
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