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Interrupted Consumption: Disrupting Adaptation to Hedonic ExperiencesLeif D. NelsonUniversity of California, Berkeley - Haas School of Business Tom MeyvisNew York University (NYU) - Department of Marketing December 2008 Journal of Marketing Research, Vol. 45, pp. 654-664, December 2008 Abstract: Six studies demonstrate that interrupting a consumption experience can make pleasant experiences more enjoyable and unpleasant experiences more irritating, even though consumers avoid breaks in pleasant experiences and choose breaks in unpleasant experiences. Across a variety of hedonic experiences (e.g., listening to noises or songs, sitting in a massage chair), we observe that breaks disrupt hedonic adaptation and, as a result, intensify the subsequent experience.
Number of Pages in PDF File: 12 Keywords: Hedonics, Forecasting Accepted Paper SeriesDate posted: November 21, 2006 ; Last revised: August 17, 2009Suggested CitationContact Information
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