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Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences

Leif D. Nelson
University of California, San Diego - Rady School of Management

Tom Meyvis
NYU Stern School of Business



Journal of Marketing Research, Vol. 45, pp. 654-664, December 2008

Abstract:     
Six studies demonstrate that interrupting a consumption experience can make pleasant experiences more enjoyable and unpleasant experiences more irritating, even though consumers avoid breaks in pleasant experiences and choose breaks in unpleasant experiences. Across a variety of hedonic experiences (e.g., listening to noises or songs, sitting in a massage chair), we observe that breaks disrupt hedonic adaptation and, as a result, intensify the subsequent experience.

Keywords: Hedonics, Forecasting

Accepted Paper Series

Date posted: November 21, 2006 ; Last revised: August 17, 2009

Suggested Citation

Nelson, Leif D. and Meyvis, Tom, Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences (December 2008). Journal of Marketing Research, Vol. 45, pp. 654-664, December 2008. Available at SSRN: http://ssrn.com/abstract=946210


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Contact Information

Leif D. Nelson (Contact Author)
University of California, San Diego - Rady School of Management ( email )
9500 Gilman Drive
Rady School of Management
La Jolla, CA 92093
United States
Tom Meyvis
NYU Stern School of Business ( email )
New York, NY 10011
United States
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