Abstract

http://ssrn.com/abstract=946210
 
 

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Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences


Leif D. Nelson


University of California, Berkeley - Haas School of Business

Tom Meyvis


New York University (NYU) - Department of Marketing

December 2008

Journal of Marketing Research, Vol. 45, pp. 654-664, December 2008

Abstract:     
Six studies demonstrate that interrupting a consumption experience can make pleasant experiences more enjoyable and unpleasant experiences more irritating, even though consumers avoid breaks in pleasant experiences and choose breaks in unpleasant experiences. Across a variety of hedonic experiences (e.g., listening to noises or songs, sitting in a massage chair), we observe that breaks disrupt hedonic adaptation and, as a result, intensify the subsequent experience.

Number of Pages in PDF File: 12

Keywords: Hedonics, Forecasting

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Date posted: November 21, 2006 ; Last revised: August 17, 2009

Suggested Citation

Nelson, Leif D. and Meyvis, Tom, Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences (December 2008). Journal of Marketing Research, Vol. 45, pp. 654-664, December 2008. Available at SSRN: http://ssrn.com/abstract=946210

Contact Information

Leif D. Nelson (Contact Author)
University of California, Berkeley - Haas School of Business ( email )
545 Student Services Building
Berkeley, CA 94720
United States
Tom Meyvis
New York University (NYU) - Department of Marketing ( email )
Henry Kaufman Ctr
44 W 4 St.
New York, NY
United States
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