Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences
Leif D. Nelson
University of California, Berkeley - Haas School of Business
New York University (NYU) - Department of Marketing
Journal of Marketing Research, Vol. 45, pp. 654-664, December 2008
Six studies demonstrate that interrupting a consumption experience can make pleasant experiences more enjoyable and unpleasant experiences more irritating, even though consumers avoid breaks in pleasant experiences and choose breaks in unpleasant experiences. Across a variety of hedonic experiences (e.g., listening to noises or songs, sitting in a massage chair), we observe that breaks disrupt hedonic adaptation and, as a result, intensify the subsequent experience.
Number of Pages in PDF File: 12
Keywords: Hedonics, Forecasting
Date posted: November 21, 2006 ; Last revised: August 17, 2009
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