Abstract

http://ssrn.com/abstract=951103
 
 

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General Electric's Quest for Global Competitive Advantage: In Search of Structural and Strategic Alignment


B. Tim Lowder


Saint Leo University

December 8, 2006


Abstract:     
The focus of this research paper is to perform a structural analysis of General Electric (GE) as it strives to attain global competitive advantage in light of new leadership strategies. In addition, the paper presents recommendations to enable a structural design that establishes alignment between General Electric's (GE's) structure and its newly established strategies. GE's new strategies focus on customer value, innovation, leadership in technology, commercial excellence, globalization, and market segmentation based on growth leadership. First, the analysis will focus on factors that influence the level of synthesis between GE's technical core and its peripheral components. Second, the paper identifies and evaluates several interrelated sub-systems relationships that impacts the synergistic alignment between GE's technical core and its peripheral components. These interrelated sub-system relationships provide the key to establishing a foundation for determining an optimal structure aligned with GE's strategies. In summary, this paper evaluates GE's current technical core and peripheral components from a systems perspective to make structural recommendations on how to best align GE's structure with its newly established strategies.

Number of Pages in PDF File: 21

Keywords: GE,institution, institutional, strategy, structure, strategic, organizational, organization, General Electric, leadership, costs, six sigma, coalitition, excellence, globalization, peripherial, synthesis, synergy, structural, management, power, segmentation, technical, core

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Date posted: December 14, 2006  

Suggested Citation

Lowder, B. Tim, General Electric's Quest for Global Competitive Advantage: In Search of Structural and Strategic Alignment (December 8, 2006). Available at SSRN: http://ssrn.com/abstract=951103 or http://dx.doi.org/10.2139/ssrn.951103

Contact Information

B. Tim Lowder (Contact Author)
Saint Leo University ( email )
33701 State Road 52
PO Box 6665
Saint Leo, FL 33574-6665
United States
843-245-7583 (Phone)
HOME PAGE: http://www.saintleo.edu
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