The Effects of Multicultural Diversity in Real Estate Brokerage
Michael T. Bond
Cleveland State University - Finance
Vicky L. Seiler
Johns Hopkins University
Michael J. Seiler
Hawaii Pacific University - Department of Finance
Journal of Real Estate Research Vol. 25, No. 4, 2003
This study examines the changing diversity of home buyers and the steps brokerage firms are taking to adapt to these changes. The results reveal that larger firms are experiencing a greater increase in customer diversity. This can be partly explained by their efforts to target diverse groups through sponsored seminars and hiring minority sales professionals. A survey of minority home buyers reveals that minorities have owned fewer homes, earn less and are younger than their non-minority counterparts. Race and income were found to significantly explain reports of greater difficulty on the road to home ownership.
Number of Pages in PDF File: 14
Keywords: diversity, home buyer, brokerage, minority, race, income
JEL Classification: L85, D11, D12, P46, J15, J71, J11
Date posted: January 5, 2007
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