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Marketing Period Risk in a Portfolio Context: Theory and Empirical Estimates from the UK Commercial Real Estate Market


Shaun A. Bond


University of Cincinnati

Soosung Hwang


Sungkyunkwan University - Department of Economics

Zhenguo Lin


California State University, Fullerton - Department of Finance

Kerry D. Vandell


University of California, Irvine - Paul Merage School of Business


Journal of Real Estate Finance and Economics, Vol. 34, No. 4, 2007

Abstract:     
The role of selling (or marketing) period uncertainty in understanding risk associated with property investment is examined in this paper. Using an approach developed by Lin and Vandell [2001, 2005] and Lin [2004], combined with a statistical model of UK commercial property transactions, we show that the ex ante level of risk exposure for a commercial real estate investor is aroundone and a half times that obtained from historical statistics. The risk related to marketing time uncertainty can be reduced by constructing a portfolio. We find that at least 10 properties are necessary to reduce this risk, assuming independence between marketing period risk and price risk. These findings have important implications for mixed-asset portfolio allocation decisions.

Keywords: liquidity risk, commercial real estate, time on market, transaction process, UK

JEL Classification: R33, G11, G32

Accepted Paper Series


Date posted: January 11, 2007  

Suggested Citation

Bond, Shaun A., Hwang, Soosung, Lin, Zhenguo and Vandell, Kerry D., Marketing Period Risk in a Portfolio Context: Theory and Empirical Estimates from the UK Commercial Real Estate Market. Journal of Real Estate Finance and Economics, Vol. 34, No. 4, 2007. Available at SSRN: http://ssrn.com/abstract=956138

Contact Information

Shaun Alexander Bond (Contact Author)
University of Cincinnati ( email )
College of Business Administration
Cincinnati, OH 45221-0195
United States
Soosung Hwang
Sungkyunkwan University - Department of Economics ( email )
53 Myeongnun-Dong 3-Ga
Jongno-Gu
110-745 Seoul
Korea
+82 (0)2 760 0489 (Phone)
+82 (0)2 744 5717 (Fax)
Zhenguo Lin
California State University, Fullerton - Department of Finance ( email )
Fullerton, CA 92835
United States
6572787929 (Phone)
HOME PAGE: http://business.fullerton.edu/finance/zlin/
Kerry D. Vandell
University of California, Irvine - Paul Merage School of Business ( email )
Irvine, CA California 92697-3125
United States
Feedback to SSRN (Beta)


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