Accelerated Internationalisation by Emerging Multinationals: The Case of the White Goods Sector
Organization for Economic Co-Operation and Development (OECD) - Development Centre (DEV)
Organization for Economic Co-Operation and Development (OECD)
John A. Mathews
Macquarie Graduate School of Management
January 16, 2007
The emergence of a "second wave" of developing-country multinational enterprises (MNEs) in a variety of industries is one of the characterizing features of globalization. This paper documents how emerging markets' MNEs (EM-MNEs) may follow quite different patterns to reach, or at least approach, global competitiveness. In particular, it investigates how three EM-MNEs pursued global growth through accelerated internationalization combined with strategic and organizational innovation. Haier (China), Mabe (Mexico) and Arçelik (Turkey) emerged as multinationals in the large home appliances (so-called "white goods") industry. The recipe for the success of these firms seems to lie in their ability to treat global competition as an opportunity to build capabilities, move into more profitable industry segments, and adopt strategies that turn latecomer status into a source of competitive advantage. At the same time, their experiences show that there are many strategies and trajectories for going global, consistent with a pluralistic conceptualization of globalization.
Number of Pages in PDF File: 29
Keywords: Internationalisation, latecomer, MNEs, white goods, Haier, Arcelik, Mabe
JEL Classification: F23, M2
Date posted: January 30, 2007
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