References (19)



The Value/Revenue Ratio: A Semi-Long-Wave Marketing/Accounting Metric

Victor J. Cook Jr.

Tulane University - A.B. Freeman School of Business

January 31, 2007

This paper investigates the performance of a metric that links two measures of critical importance in marketing and accounting. This metric is the market value/sales revenue ratio. We discover several surprising insights when this measure is applied to U.S. markets. First, the long run expected value of the ratio is one, which implies that both capital and product markets in the U.S. are efficient. Second, the time series behaviour of this metric may best be described as a semi-long-wave. It is not just a simple reflection of the movement in stock prices. Third, the VR ratio appears to qualify as a new economic indicator and structural industry variable that yields additional information about how stock and product markets interact. For these reasons, it appears to be a simple yet powerful example of marketing/accounting synergy.

Number of Pages in PDF File: 32

Keywords: Market value, sales revenue, product markets, stock markets, economic indicator, structural variables

JEL Classification: D21,D24,E22,E32,E44,E62,G44,L16,L21,M21,M30,M40

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Date posted: February 6, 2007  

Suggested Citation

Cook, Victor J., The Value/Revenue Ratio: A Semi-Long-Wave Marketing/Accounting Metric (January 31, 2007). Available at SSRN: http://ssrn.com/abstract=961167 or http://dx.doi.org/10.2139/ssrn.961167

Contact Information

Victor J. Cook Jr. (Contact Author)
Tulane University - A.B. Freeman School of Business ( email )
7 McAlister Drive
New Orleans, LA 70118
United States
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References:  19

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