The Derived Demand for Advertising: A Theoretical and Empirical Investigation
State University of New York at Buffalo - Department of Economics; National Bureau of Economic Research (NBER); University of Chicago - University of Chicago Press; Institute for the Study of Labor (IZA)
Rutgers University, Newark, School of Business-Newark, Department of Finance & Economics
American Economic Review, Vol. 72, No. 3, pp. 366-388, June 1982
No abstract available.
Number of Pages in PDF File: 24Accepted Paper Series
Date posted: February 8, 2007
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