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File name: SSRN-id961490. ; Size: 3106K
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The Derived Demand for Advertising: A Theoretical and Empirical Investigation
Isaac Ehrlich
State University of New York at Buffalo - Department of Economics; National Bureau of Economic Research (NBER); University of Chicago - University of Chicago Press; Institute for the Study of Labor (IZA)
Lawrence Fisher
Rutgers University, Newark, School of Business-Newark, Department of Finance & Economics
American Economic Review, Vol. 72, No. 3, pp. 366-388, June 1982
Abstract:
No abstract available.
Number of Pages in PDF File: 24
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Date posted: February 8, 2007
Suggested CitationEhrlich, Isaac and Fisher, Lawrence, The Derived Demand for Advertising: A Theoretical and Empirical Investigation. American Economic Review, Vol. 72, No. 3, pp. 366-388, June 1982. Available at SSRN: http://ssrn.com/abstract=961490
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