Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction
S. A. Rijsdijk
Erasmus University - Rotterdam School of Management
Delft University of Technology
affiliation not provided to SSRN
January 22, 2007
ERIM Report Series Reference No. ERS-2007-006-ORG
In the last decade, companies have developed a large number of intelligent products. Due to the use of information technology, these products, for example, are able to work autonomously, cooperate with other products, or adapt to changing circumstances. Although intelligent products appear an attractive category of products, they have received little attention in the literature. The present article provides a conceptualization of the new construct of product intelligence and describes the development procedure of a measure for the construct. In addition, the article sets up and empirically tests a conceptual framework in which product intelligence leads to consumer satisfaction through the innovation attributes of relative advantage, compatibility, and complexity. Managerial implications for new product development and marketing of intelligent products are considered and suggestions for further research provided.
Number of Pages in PDF File: 41
Keywords: Adoption, Innovation, Intelligent products, New product development, Smart products
JEL Classification: M, M11, M13, O32working papers series
Date posted: February 9, 2007
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