Abstract

http://ssrn.com/abstract=962989
 
 

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A Resource-Based View and Market Orientation Theory Examination of the Role of 'Familiness' in Family Business Success


John Tokarczyk


Oregon State University - Department of Forest Resources

Eric Hansen


Oregon State University - College of Forestry

Mark Green


Oregon State University - College of Business

Jon Down


Oregon State University - Austin Entrepreneurship Program


Family Business Review, Vol. 20, No. 1, pp. 17-31, March 2007

Abstract:     
This article considers the familiness construct within the resource-based view of the firm by examining the manner in which intangible and other unique resources translate into competitive advantages held by family businesses. Specifically, this article, through a case-based approach, questions whether the familiness qualities of a firm contribute to actualization of an effective market orientation thereby constituting a competitive advantage. Analysis of multiple interviews from family owners and managers suggests that familiness qualities, including, but not limited to, strategic focus, customer orientation, family relationships, and operational efficiency, do contribute to a propensity for execution of an effective market orientation.

Number of Pages in PDF File: 15

Accepted Paper Series


Date posted: February 14, 2007  

Suggested Citation

Tokarczyk, John and Hansen, Eric and Green, Mark and Down, Jon, A Resource-Based View and Market Orientation Theory Examination of the Role of 'Familiness' in Family Business Success. Family Business Review, Vol. 20, No. 1, pp. 17-31, March 2007. Available at SSRN: http://ssrn.com/abstract=962989 or http://dx.doi.org/10.1111/j.1741-6248.2007.00081.x

Contact Information

John Tokarczyk (Contact Author)
Oregon State University - Department of Forest Resources ( email )
Corvallis, OR 97331
United States
HOME PAGE: http://directory.oregonstate.edu/?type=search&cn=John+Tokarczyk&osudepartment=&affiliation=any&mail=
Eric Hansen
Oregon State University - College of Forestry ( email )
Corvallis, OR 97331
United States
HOME PAGE: http://directory.oregonstate.edu/?type=showfull&osuuid=24680204245
Mark Green
Oregon State University - College of Business ( email )
Corvallis, OR 97331
United States
Jon Down
Oregon State University - Austin Entrepreneurship Program ( email )
Corvallis, OR 97331
United States
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