Abstract

http://ssrn.com/abstract=969385
 


 



'We'll Go On Living Separate Lives': Why Differentiation Between PR and Journalism is Necessary


Holger Sievert


MHMK University for Media and Communication; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

2009

INSTITUTIONALISING PR AND CORPORATE COMMUNICATION, PROCEEDINGS OF THE EUPRERA 2008 MILAN CONGRESS, Vol. 2, pp. 578-590, Invernizzi, E., Muzi Falconi, T., Romenti, S., eds., Milan, 2009

Abstract:     
Journalism can be seen as an autonomous social system that fulfils a unique function in society: to provide subject matter for the public discussion through its observation of society from the perspective of a disinterested professional. PR, however, is part of other social systems like business (or, more specifically, 'companies'), politics, or culture and plays a specific role with these larger systems.
A great deal has been written in recent years about the relationship between journalism and public relation, but little has been published on the relationship between the training of journalists and of PR specialists. This paper is a study of both relationships. It examines the current situation of qualifications for PR and journalistic work, normative goals for PR and journalism training, possible synergies between PR and Journalism, and ultimately the need to draw a clear line between focused courses of training in journalism and public relations.

Number of Pages in PDF File: 13

Keywords: Public Relations, Journalism, Relationship, Qualifications

JEL Classification: I29

Accepted Paper Series





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Date posted: March 5, 2010 ; Last revised: December 22, 2010

Suggested Citation

Sievert, Holger, 'We'll Go On Living Separate Lives': Why Differentiation Between PR and Journalism is Necessary (2009). INSTITUTIONALISING PR AND CORPORATE COMMUNICATION, PROCEEDINGS OF THE EUPRERA 2008 MILAN CONGRESS, Vol. 2, pp. 578-590, Invernizzi, E., Muzi Falconi, T., Romenti, S., eds., Milan, 2009. Available at SSRN: http://ssrn.com/abstract=969385

Contact Information

Holger Sievert (Contact Author)
MHMK University for Media and Communication ( email )
M33 Höfe
Mehringdamm 33
Berlin, 10961
Germany
HOME PAGE: http://www.mhmk.de
Technische Universitaet Munchen (TUM)
Arcisstr. 21
Munich, 88045
Germany
HOME PAGE: http://www.communicate-program.de
University of Cambridge
Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom
HOME PAGE: http://www.cam.ac.uk
Institute for Public Relations
PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States
HOME PAGE: http://www.instituteforpr.org/
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