Abstract

http://ssrn.com/abstract=977000
 
 

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Nudging Turnout: Mere Measurement and Implementation Planning of Intentions to Vote


Kosuke Imai


Princeton University - Department of Politics

Daniel G. Goldstein


Microsoft Research New York City; London Business School

Anja S. Göritz


University of Erlangen-Nuremberg

Peter M. Gollwitzer


New York University (NYU) - Department of Psychology

March 26, 2007


Abstract:     
Randomized experiments, conducted during the 2006 US midterm election and the 2005 German federal election, examined the impact on voter turnout of two simple treatments. The effects of a mere measurement treatment (asking people if they intend to vote) and an implementation intentions treatment (asking people how they intend to vote), were estimated for both one-shot goals (e.g., voting on Election Day) and open-ended goals (e.g., voting early) with deadlines in either days or months in the future. Mere measurement increased voter turnout for open-ended goals and for proximal one-shot goals but not for distant one-shot goals. Implementation intentions increased voter turnout for both open-ended and one-shot goals in the near and long term.

Number of Pages in PDF File: 23

Keywords: mere measurement, implementation intentions, voting, turnout, elections, surveys

JEL Classification: C11, C93, D72

working papers series





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Date posted: March 30, 2007 ; Last revised: September 29, 2008

Suggested Citation

Imai, Kosuke and Goldstein, Daniel G. and Göritz, Anja S. and Gollwitzer, Peter M., Nudging Turnout: Mere Measurement and Implementation Planning of Intentions to Vote (March 26, 2007). Available at SSRN: http://ssrn.com/abstract=977000 or http://dx.doi.org/10.2139/ssrn.977000

Contact Information

Kosuke Imai
Princeton University - Department of Politics ( email )
Corwin Hall
Princeton, NJ 08544-1012
United States
Daniel G. Goldstein (Contact Author)
Microsoft Research New York City ( email )
641 Avenue of Americas
New York, NY 10011
United States
London Business School ( email )
Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom
+44 0 20 7000 8611 (Phone)
+44 0 20 7000 8601 (Fax)
HOME PAGE: http://www.dangoldstein.com
Anja S. Göritz
University of Erlangen-Nuremberg ( email )
Lange Gasse 20
Dept. of Social and Organizational Psychology
Nuremberg, Bavaria 90403
Germany
HOME PAGE: http://www.goeritz.net
Peter M. Gollwitzer
New York University (NYU) - Department of Psychology ( email )
New York, NY 10003
United States
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