Abstract

Footnotes (1)

Beta

Download | Share | Email | Add to Briefcase | Buy Hard Copy

YouTube and the Broadcasters

David J. Brennan
University of Melbourne - Law School

U of Melbourne Legal Studies Research Paper No. 220

Abstract:
This is the text of a paper delivered at that Asia-Pacific Broadcasting Union Copyright Seminar in Tokyo on 15 March 2007 - days after Viacom launched a major copyright infringement action against YouTube. It provides a broad outline of YouTube, the operation of the so-called 'safe harbour' regime of the US Copyright Act, and an assessment of the commercial and technological approaches that may be taken to YouTube by established media industries. It concludes by suggesting that the best protection audio-visual producers have in dealing with YouTube model is the use of embedded marking technologies so as to reliably identify what of their content is being used.

Keywords: YouTube, Viacom, copyright, infringement, sare harbour, embedded marking

JEL Classifications: K10, K20

Accepted Paper Series

Date posted: April 06, 2007 ; Last revised: April 06, 2007

Suggested Citation

Brennan, David J., YouTube and the Broadcasters. U of Melbourne Legal Studies Research Paper No. 220. Available at SSRN: http://ssrn.com/abstract=978710

Export to: Export Citation What's this?

Contact Information

David J. Brennan (Contact Author)

University of Melbourne - Law School ( email )

Victoria 3010 Australia
61 3 8344 8139 (Phone)
61 3 9347 2392 (Fax)