Abstract

http://ssrn.com/abstract=980078
 
 

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The Most Influential Age Hypothesis: Does the Self Cause Predictable Preferences?


On Amir


University of California, San Diego (UCSD) - Rady School of Management

Nina Mazar


University of Toronto - Joseph L. Rotman School of Management

April 2007


Abstract:     
An ongoing debate revolves around the assumption of preference stability. We investigate the hypothesis that certain preferences do indeed remain stable and propose that preferences formed in early adulthood are likely to remain stable because of an increased likelihood of relating to people's identity. We present evidence from three studies showing that experts (Study 1) as well as lay people (Study 2) have very strong preferences for movies they have seen as early adults. In addition we show that (Study3) preferences closely tied to one's identity at early adulthood (e.g., clothes) are more persistent than those less closely tied to one's identity at that age (e.g., cars).

Number of Pages in PDF File: 20

Keywords: Preferences, Identity, Self

JEL Classification: D00, M3, M31

working papers series





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Date posted: April 14, 2007  

Suggested Citation

Amir, On and Mazar, Nina, The Most Influential Age Hypothesis: Does the Self Cause Predictable Preferences? (April 2007). Available at SSRN: http://ssrn.com/abstract=980078 or http://dx.doi.org/10.2139/ssrn.980078

Contact Information

On Amir (Contact Author)
University of California, San Diego (UCSD) - Rady School of Management ( email )
9500 Gilman Drive
Rady School of Management
La Jolla, CA 92093
United States
858-534-2023 (Phone)
858-534-0745 (Fax)
HOME PAGE: http://management.ucsd.edu/faculty/directory/amir/
Nina Mazar
University of Toronto - Joseph L. Rotman School of Management ( email )
105 St. George Street
Toronto, Ontario M5S 3E6
Canada
+1 (416) 946-5650 (Phone)
+1 (416) 978-5433 (Fax)
HOME PAGE: http://rotman.utoronto.ca/nina.mazar

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