Abstract

http://ssrn.com/abstract=980505
 
 

Citations



 


 



Consumer Stockpiling and Price Competition in Differentiated Markets


Liang Guo


Hong Kong University of Science & Technology - Department of Marketing

J. Miguel Villas-Boas


University of California, Berkeley


Journal of Economics and Management Strategy, Forthcoming

Abstract:     
In many storable-goods markets, firms are often aware that consumers may strategically adjust purchase timing in response to expected price dynamics. For example, in periods when prices are low, consumers stockpile for future consumption. This paper investigates the dynamic impact of consumer stockpiling on competing firms' strategic pricing decisions in differentiated markets. The necessity of equilibrium consumer storage for storable products is re-examined. It is shown that preference heterogeneity generates differential consumer stockpiling propensity, thereby intensifying future price competition. As a result, consumer storage may not necessarily arise as an equilibrium outcome. Economic forces are also investigated that may mitigate the competition intensifying effect of consumer inventories and that, hence, may lead to equilibrium consumer storage.

Keywords: consumer stockpiling, differentiation, inventory, price competition

Accepted Paper Series


Not Available For Download

Date posted: April 16, 2007  

Suggested Citation

Guo, Liang and Villas-Boas, J. Miguel, Consumer Stockpiling and Price Competition in Differentiated Markets. Journal of Economics and Management Strategy, Forthcoming. Available at SSRN: http://ssrn.com/abstract=980505

Contact Information

Liang Guo (Contact Author)
Hong Kong University of Science & Technology - Department of Marketing ( email )
School of Business and Management
Hong Kong University of Science and Technology
Hong Kong
(852)2358-7717 (Phone)
(852)2358-2429 (Fax)
HOME PAGE: http://ihome.ust.hk/~mkguo
J. Miguel Villas-Boas
University of California, Berkeley ( email )
Haas School of Business
Berkeley, CA 94720
United States
510-642-1250 (Phone)
510-643-1420 (Fax)
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