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http://ssrn.com/abstract=981297
 
 

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Contracts to Communities: A Processual Model of Organizational Virtue


Pursey P.M.A.R. Heugens


Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

M. Kaptein


Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

J. van Oosterhout


affiliation not provided to SSRN

April 4, 2007

ERIM Report Series Reference No. ERS-2007-023-ORG

Abstract:     
In the face of systemic challenges to corporate legitimacy, scholars and managers alike have been rethinking traditional answers to the question: What does it take to be a good company? We approach this question in two novel ways. We offer a normative answer, grounded in virtue ethics, by introducing a threefold typology of organizational forms. The moral goodness of each form depends on the congruence between its purpose and virtues. But we also offer a positive answer in the form of a processual model which traces corporate goodness to its empirical antecedents and consequences. The model defies a view of organizations as innately good or evil, but rather portrays virtue as the sediment of a value infusion process. We predict that if managers succeed in establishing in their organizations the kind of virtues necessary to support collective moral agency, they can expect to reap gains like enhanced effectiveness and legitimacy. However, when they neglect their moral responsibilities, the result will likely be organizational demise.

Number of Pages in PDF File: 44

Keywords: Stakeholder theory, Corporate performance, Business ethics, Normative theorizing, Organizational goodness, Virtue ethics, Positive theorizing

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Date posted: May 14, 2007  

Suggested Citation

Heugens, Pursey P.M.A.R. and Kaptein, M. and Oosterhout, J. van, Contracts to Communities: A Processual Model of Organizational Virtue (April 4, 2007). ERIM Report Series Reference No. ERS-2007-023-ORG. Available at SSRN: http://ssrn.com/abstract=981297

Contact Information

Pursey P.M.A.R. Heugens (Contact Author)
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )
P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands
0031 10 408 2365 (Phone)
0031 10 408 9012 (Fax)
Muel Kaptein
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )
P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands
+31 10 408 1923 (Phone)
J. van Oosterhout
affiliation not provided to SSRN
No Address Available
Feedback to SSRN


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