Higher Education Marketing: Stakeholders' Perceptions, Degree of Trust and Desired Student Abilities - Case of Romania (Preliminary Raw Results)

Abstract:     
The present study intends to identify the main stakeholders' perceptions towards Romanian higher education and to estimate their degree of trust in Romanian universities; also, we analyzed the stakeholdres' opinions concerning the main abilities required for business students (especially marketing students). Five categories of strakeholders were analyzed: high school students (the future university candidates), present university students, former students (graduates), university professors, employers and public opinion, in general. The total sample was of 922 respondents.

Number of Pages in PDF File: 9

Keywords: university education, stakeholders' perceptions, student abilities

JEL Classification: I00, I21

working papers series