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http://ssrn.com/abstract=985581
 
 

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Mergers in Two-Sided Markets: An Application to the Canadian Newspaper Industry


Ambarish Chandra


University of Toronto - Rotman School of Management

Allan Collard-Wexler


New York University - Leonard N. Stern School of Business - Department of Economics; Leonard N. Stern School of Business - Department of Economics

March 22, 2008

Leonard N. Stern School of Business Working Paper No. EC-07-03

Abstract:     
In this paper we study mergers in two-sided industries. While mergers have been studied extensively in traditional industries, and there is a large and rapidly evolving literature on two-sided markets, there has been little work empirically examining mergers in these markets. We present a model that shows that mergers in two-sided markets may not necessarily lead to higher prices for either side of the market. We test our conclusions by examining a spate of mergers in the Canadian newspaper industry in the late 1990s. Specifically, we analyze prices for both circulation and advertising to try to understand the impact that these mergers had on consumer welfare. We find that greater concentration did not lead to higher prices for either newspaper subscribers or advertisers.

Number of Pages in PDF File: 36

JEL Classification: L82, L41

working papers series


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Date posted: May 14, 2007 ; Last revised: September 26, 2012

Suggested Citation

Chandra, Ambarish and Collard-Wexler, Allan, Mergers in Two-Sided Markets: An Application to the Canadian Newspaper Industry (March 22, 2008). Leonard N. Stern School of Business Working Paper No. EC-07-03 . Available at SSRN: http://ssrn.com/abstract=985581 or http://dx.doi.org/10.2139/ssrn.985581

Contact Information

Ambarish Chandra (Contact Author)
University of Toronto - Rotman School of Management ( email )
105 St. George Street
Toronto, Ontario M5S 3E6
Canada
Allan Collard-Wexler
New York University - Leonard N. Stern School of Business - Department of Economics ( email )
44 West 4th Street
New York, NY NY 10012
United States
Leonard N. Stern School of Business - Department of Economics ( email )
269 Mercer Street
New York, NY 10003
United States
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