Novelty and Collective Attention
Bernardo A. Huberman
May 20, 2007
The subject of collective attention is central to an information age where millions of people are inundated with daily messages. It is thus of interest to understand how attention to novel items propagates and eventually fades among large populations. We have analyzed the dynamics of collective attention among one million users of an interactive website devoted to thousands of novel news stories. The observations can be described by a dynamical model characterized by a single novelty factor. Our measurements indicate that novelty within groups decays with a stretched-exponential law, suggesting the existence of a natural time scale over which attention fades.
Number of Pages in PDF File: 10
Keywords: economics of attention, novelty, collective attention
JEL Classification: C92, D70, D83, M37working papers series
Date posted: May 30, 2007
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