Abstract

http://ssrn.com/abstract=989812
 
 

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A Tough-Minded, but Sympathetic, Approach to Corporate Social Responsibility


Elliot Maltz


Atkinson Graduate School of Management, Willamette University

Debra Jones Ringold


Atkinson Graduate School of Management, Willamette University

Fred Thompson


Willamette University - Atkinson Graduate School of Management

May 28, 2007


Abstract:     
As John D. Donahue explains: sometimes corporate social responsibility is simple hokum. More often it is sincere but incoherent, wishful thinking. Introducing social objectives that might, in the misty long run, align with shareholder interests threatens to muddy private-sector accountability. Corporate social responsibility can thus become both irresponsible and anti-social. With this in mind, we draw on the notion of externalities from economics and cost-benefit analysis from capital budgeting literature to suggest some rules that could help managers make wiser choices. The first rule: Pay attention to competencies when developing program alternatives and attend carefully to their execution, remembering always that management attention is a scarce resource. The second rule: Develop a framework to assess all corporate initiatives, not just social programs or short-term, profit-driven programs in isolation.

Number of Pages in PDF File: 30

Keywords: : corporate social responsibility, cost-benefit analysis, externalities, business strategy, core competencies, corporate philanthropy

JEL Classification: A13, M14, M31, D61, D62, D63

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Date posted: June 3, 2007  

Suggested Citation

Maltz, Elliot and Ringold, Debra Jones and Thompson, Fred, A Tough-Minded, but Sympathetic, Approach to Corporate Social Responsibility (May 28, 2007). Available at SSRN: http://ssrn.com/abstract=989812 or http://dx.doi.org/10.2139/ssrn.989812

Contact Information

Elliot N. Maltz
Atkinson Graduate School of Management, Willamette University ( email )
900 State Street
Salem, OR 97301
United States
Debra Jones Ringold
Atkinson Graduate School of Management, Willamette University ( email )
900 State Street
Salem, OR 97301
United States
Fred Thompson (Contact Author)
Willamette University - Atkinson Graduate School of Management ( email )
900 State Street
Salem, OR 97301
United States
503-370-6228 (Phone)
503-370-3011 (Fax)
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