'Give the Lady What She Wants' - As Long as it's Macy's
Mark D. Bauer
Stetson University - College of Law
May 30, 2007
Temple Law Review, Vol. 80, No. 949, 2007
In 2005, Federated Department Stores, which does business as Macy's and Bloomingdales, acquired May Company Department Stores for $17 billion. Federal antitrust regulators took no action against this merger and in fact released an unprecedented statement explaining the decision to permit the merger.
State antitrust regulators demanded that Federated sell approximately 20% of the former May stores, including branches of L.S. Ayres, Marshall Field, Lord & Taylor, Filenes, Hecht and Strawbridge & Clothier. In the fall of 2006, Federated sold the remaining Lord & Taylor stores to a private investment group. Substantially all of the stores remaining with Federated were converted to the Macy's nameplate; a few were converted to Bloomingdales.
The Federal Trade Commission's (FTC) decision that this merger did not substantially lessen competition under the Clayton Act raises important questions.
First, the FTC suggested there was no antitrust product market comprised of conventional department stores, or middle-market department stores. Numerous retail studies, the department stores' own market studies and the common sense experience of most consumers suggest otherwise.
Second, FTC's unusual public statement listed reasons that the merger would not substantially lessen competition. Many of these reasons do not stand up to closer scrutiny.
Third, through an empirical study created for this article that compares prices before and after the merger, Federated appears to have significantly raised prices throughout the United States.
For these reasons, it is likely that the Federated/May merger did in fact substantially lessen competition in the conventional department store market.
Number of Pages in PDF File: 73
Keywords: antitrust, Chicago School, Law and Economics, Macy's, Federated Department Stores, May Department Stores, Marshall Field's, department stores
JEL Classification: K00, K2, K21, L11, L12, L13, L16, L40, L41, L43Accepted Paper Series
Date posted: June 25, 2007 ; Last revised: August 20, 2012
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