The Role of Public Service Broadcasters in the Era of Convergence - A Case Study of Televisió De Catalunya

Abstract:     
The development of the convergence process has several implications in the reconfiguration of the media landscape. Public services broadcasters have new opportunities to fulfil their public service duties in a new competitive environment, which involves developing new applications on new platforms. Televisió de Catalunya, the public service broadcaster (PSB) of Catalonia, has developed a clear strategy in this new convergent environment, applying its traditional know-how to new interactive and digital media according to its public mission and getting positive feedback.

Keywords: convergence, public service broadcasting, interactive TV, bandwidth, 3G services, multimedia and digital divide

JEL Classifications: L96, D82, K23, L82, L41, L51

Accepted Paper Series