The Looks of a Winner: Beauty, Gender, and Electoral Success
The Research Institute of Industrial Economics (IFN)
Research Institute of Industrial Economics (IFN); IZA
University of Helsinki - Department of Economics; Helsinki Center of Economic Research (HECER); CESifo (Center for Economic Studies and Ifo Institute); Institute for the Study of Labor (IZA)
CESifo Working Paper No. 2002
We study the role of beauty in politics using candidate photos that figured prominently in electoral campaigns. Our investigation is based on visual assessments of 1,929 Finnish political candidates from 10,011 respondents (of which 3,708 were Finnish). An increase in beauty by one standard deviation is associated with an increase of 17-20 percent in the number of votes for the average non-incumbent candidate. The relationship is virtually always statistically significant for female candidates, and in most specifications also for male candidates.
Number of Pages in PDF File: 28
Keywords: beauty, gender, elections, political candidates, beauty premium
JEL Classification: D72, J45, J7Accepted Paper Series
Date posted: June 12, 2007
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