Table of Contents

Group Identity in Markets

Kutsal Dogan, University of Texas at Dallas - School of Management
Ernan Haruvy, University of Texas at Dallas - Department of Marketing
Sherry Xin Li, University of Texas at Dallas

Wisdom: Exploring the Pinnacle of Human Virtues as a Central Link from Micromarketing to Macromarketing

David Glen Mick, University of Virginia - McIntire School of Commerce
Thomas Bateman, University of Virginia - McIntire School of Commerce
Richard Lutz, University of Florida - Warrington College of Business Administration

Solicitation of Abstracts

This Journal publishes abstracts of working papers as well as papers accepted for publication in various areas of scholarly research in behavioral marketing. The journal also publishes full text of working papers. Full text papers that are in press in major journals may be submitted with permission of the journal. Most papers and abstracts appropriate for Behavioral Marketing Abstracting Journal will be about consumer behavior, but papers examining the behavior of organizational buyers and marketing managers are also welcome. In general this journal will include empirical, conceptual, or methodological papers that would be appropriate for the Journal of Consumer Research or another top journal. A non-exhaustive list of relevant topics is given below.

- Affect and Emotion
- Attitudes, Attitude Change, and Persuasion
- Consumer Decision Making and Search
- Consumer Information Processing (perception, learning, post-purchase satisfaction, etc.)
- Culture and Consumer Behavior
- Economic Psychology and Economic Analysis of Consumer Behavior
- Group and Interpersonal Influence on Consumer Behavior
- Innovation and Diffusion
- Marketing Manager Behavior
- Methodological Issues in Consumer Research
- Personality and Individual Differences
- Public Policy and Consumer Behavior
- Sociological Analyses of Consumer Behavior
- Symbolic Consumer Behavior

This work can address substantive marketing topics such as how customers respond to advertising, branding, customer relationship management, Internet marketing, pricing, promotion, and public policy initiatives. It is distinguished from the Managerial Marketing Abstracting Journal and the Quantitative Marketing Abstracting Journal in its emphasis on drawing from and contributing to basic behavioral science about customer behavior. The Marketing Research Network also publishes Professional Announcements as they are made available to us. These include professional meeting announcements, calls for papers, announcements of special journal issues, and professional job openings in marketing.

To submit your research to SSRN, log in to the SSRN User HeadQuarters, and click on the My Papers link on the left menu, and then click on Start New Submission at the top of the page.

Distribution Services

If your Institution is interested in learning more about increasing readership for its research by becoming a Partner in Publishing or starting a Research Paper Series, please email: Management@SSRN.com.

Distributed by:

Management Research Network (MRN), a division of Social Science Electronic Publishing (SSEP) and Social Science Research Network (SSRN)

Directors

MKTG SUBJECT MATTER EJOURNALS

MICHAEL C. JENSEN
Harvard Business School, The Monitor Company, Social Science Electronic Publishing (SSEP), Inc.
Email: mjensen@hbs.edu

ALVIN J. SILK
Harvard Business School
Email: asilk@hbs.edu

Please contact us at the above addresses with your comments, questions or suggestions for MKTG-Sub.

Advisory Board

Behavioral Marketing

JENNIFER AAKER
General Atlantic Professor of Marketing, Stanford University - Graduate School of Business

JOSEPH W. ALBA
Distinguished Professor of Marketing, University of Florida - Warrington College of Business Administration

DAN ARIELY
Alfred P. Sloan Professor of Behavioral Economics, MIT Sloan School of Management, Visiting Professor of Marketing, Fuqua Schoolof Business, Duke University

RUSSELL W. BELK
Professor of Marketing, Schulich School of Business, York University

JAMES R. BETTMAN
Burlington Industries Professor of Marketing, Duke University - Fuqua School of Business

AMITAVA CHATTOPADHYAY
l'Oreal Chaired Professor of Marketing-Innovation and Creativity, INSEAD - Marketing

JOHN DEIGHTON
Harold M. Brierley Professor of Business Administration, Editor of Journal of Consumer Research, Harvard Business School

GERALD J. GORN
Professor, Hong Kong University of Science & Technology - Department of Marketing

J. WESLEY HUTCHINSON
Stephen J. Heyman Professor and Professor of Marketing, University of Pennsylvania - The Wharton School

ERIC J. JOHNSON
Norman Eig Professor of Business, Columbia University - Columbia Business School

BARBARA E. KAHN
University of Miami - Department of Marketing

FRANK R. KARDES
University of Cincinnati - Department of Marketing

PUNAM ANAND KELLER
Charles Henry Jones Third Century Professor of Management, Dartmouth College - Tuck School of Business

DAWN LACOBUCCI
Vanderbilt University

SIEW MENG LEONG
Professor of Marketing, National University of Singapore - Business School

DAVID GLEN MICK
Robert Hill Carter Professor of Marketing, University of Virginia - McIntire School of Commerce

THOMAS C. O'GUINN
Professor of Marketing, University of Wisconsin - Madison - Department of Marketing, Professor of Advertising, University of Illinois

DEBORAH ROEDDER JOHN
Curtis L. Carlson Chair in Marketing, University of Minnesota - Twin Cities - Carlson School of Management

TERENCE A. SHIMP
W.W. Johnson Distinguished Foundation Fellow, University of South Carolina - Moore School of Business

ALVIN J. SILK
Lincoln Filene Professor of Business Administration Emeritus, Harvard Business School

ITAMAR SIMONSON
Sebastian S. Kresge Professor of Marketing, Stanford Graduate School of Business

JAN-BENEDICT E.B.M. STEENKAMP
Knox Massey Distinguished Professor of Marketing and Area Chair of Marketing , University of North Carolina at Chapel Hill - Marketing Area

CRAIG THOMPSON
Gilbert and Helen Churchill Professor of Marketing, University of Wisconsin - Madison - School of Business

ALICE M. TYBOUT
Harold T. Martin Professor of Marketing, Northwestern University - Kellogg School of Management

JOEL URBANY
Professor of Marketing, Associate Dean of Graduate Programs, University of Notre Dame - Department of Marketing

MELANIE WALLENDORF
Eller Professor of Marketing, University of Arizona - Eller College of Management