"Value Perceptions and Value Orientations Among Young Adult Consumers in Bangalore, India" Free Download

NITHILA VINCENT, Christ University, Bangalore

Values are commonly regarded as the most deeply rooted, abstract formulations of how and why consumers behave as they do. Values exert a major influence on the consumer’s decision making in any situation where a conflict of choice exists. This paper throws insight upon the value perceptions and value orientations of young adult consumers in Bangalore, India. The variables under study are ten values adapted from Kahle’s List of Values - LOV (1983). The total sample for the present study is 1478 respondents who are young adults in the age group 18-25 years residing in Bangalore, India. The paper also analyses the influence of gender and regional background on the value orientations of young adult consumers. Information regarding the personal values that are important to the target market, which influences their purchase behaviour, would be valuable to the manufacturers and the marketers in the product design, development, positioning and advertisement decisions.

"'This is the Manner of the Remission': Implicit Legal Exegesis in 11QMelchizedek as a Response to the Formation of the Torah" Free Download
Journal of Biblical Literature 132:2 (2013): 351–371

MICHAEL BARTOS, University of Minnesota - Twin Cities
BERNARD M. LEVINSON, University of Minnesota

This article sheds light on the debates that took place in ancient Judaism between sectarian and early rabbinic interpretation of Scripture. Scholarship on 11QMelchizedek (11QMelch; 11Q13) has largely taken the scroll's harmonization of Deuteronomy's Sabbatical debt release (Deut 15:2) with the Jubilee (Lev 25:13) for granted, without examining its rationale. We provide an analysis of the hermeneutics that triggered the synthesis and argue that it was generated in part as a response to a legal-exegetical question: The Jubilee of Leviticus releases slaves, but does it require debt remission? When the separate sources of the Pentateuch were redacted into a single corpus, the compilation of originally inconsistent material into a single Torah must have posed interpretive problems for postexilic readers. After the promulgation of the Torah, Deuteronomy's Sabbatical debt law and the Jubilee were read synchronically, now for the first time as part of a unified literary composition. This had to raise the issue of their relationship. Among the questions that emerged for Second Temple readers was whether the Jubilee of Leviticus requires debt release, as Deuteronomy commands. But the absence of an explicit demand for debt release in Leviticus left the door open to argue that the Jubilee does not release debts (the position maintained in the halakic exegesis of the Sipre Deuteronomy and Sipra Leviticus). Taking a contrary stance, the author of 11QMelchizedek responded to that absence by identifying Leviticus's Jubilee with Deuteronomy's Sabbatical debt release. His synthesis of the two laws demonstrates that the often presumed opposition of legal and eschatological exegesis does not hold in the case of 11QMelchizedek.


About this eJournal

This eJournal distributes working and accepted paper abstracts having a primary focus on the social history of Greece and Rome. The subcategory for Greek Daily Life has four subdivisions: Aegean Bronze Age, Greek Dark Ages, Classical Greece, Hellenistic Greece; and the subcategory for Roman Daily Life has six subdivisions: Etruscan & Early Italian, Early Republic, Middle & Late Republic, Early Empire, Middle & Late Empire, Late Antiquity. Papers covering more than one period will appear in as many as are appropriate. Papers that deal with society in the ancient world from a more comprehensive point of view will appear in the General category. Additional subcategories and/or subdivisions of them will be added as appropriate.


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Social History eJournal

Professor of Classics, Princeton University - Department of Classics

Professor, University of Iowa - Department of Classics

Professor, Washington University in Saint Louis - Department of Classics

University Lecturer in Papyrology/Greek Literature, Faculty of Classics, Director - Imaging Papyri, University of Oxford - Faculty of Classics

Professor, Stanford University - Department of Classics

Associate Professor, University of Texas at Austin - Department of Classics

Professor, University of Michigan at Ann Arbor - Department of Classical Studies