How Siemens Democratized Artificial Intelligence

22 Pages Posted: 17 Sep 2024 Last revised: 11 Apr 2025

See all articles by Benjamin van Giffen

Benjamin van Giffen

University of St. Gallen

Helmuth Ludwig

Southern Methodist University (SMU) - Finance Department

Date Written: March 01, 2023

Abstract

The steep rise of artificial intelligence (AI) has spawned new value promises for industry, academia and society. Estimates suggest that in 2030, AI could contribute between $13 trillion 3 and $15.7 trillion 4 to global GDP. The common assumption underlying such estimates is that firms are and will widely adopt AI technologies 5 to transform products and services, processes and even entire business models to create value. The reality, however, portrays a different picture: organizations struggle to progress AI pilots and prototypes successfully into productive use and scalable market offerings. One of the main reasons for the lack of progress is the difficulty of making modern-day AI technologies (e.g., machine learning and deep learning 6) broadly accessible to organizational members in a way that enables them to explore and realize valuable AI applications. 1 Hind Benbya is the accepting senior editor for this article. 2 We would like to thank Siemens for their excellent collaboration during our research. We would also like to thank the two anonymous reviewers and, especially, Senior Editor Hind Benbya for her specific advice that helped to improve this article. We would like to thank Walter Brenner for his feedback on an earlier version of this manuscript.

Suggested Citation

van Giffen, Benjamin and Ludwig, Helmuth, How Siemens Democratized Artificial Intelligence (March 01, 2023). SMU Cox School of Business Research Paper No. 24-21, Available at SSRN: https://ssrn.com/abstract=4928166 or http://dx.doi.org/10.2139/ssrn.4928166

Benjamin Van Giffen (Contact Author)

University of St. Gallen ( email )

Helmuth Ludwig

Southern Methodist University (SMU) - Finance Department ( email )

United States

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