Corporate Sustainability Reporting – A New Approach for Stakeholder Communication

Abstract

Are the sustainability reports that are produced to date by companies already effective as a communication instrument between company and stakeholders to improve company image and strengthen the relationship between them? Is it only about the appearance and contents of the report that influence the effectiveness of sustainability reporting? The empirical studies unfortunately show that presently, sustainability report has not yet become an effective communication tool. This book gives an overview of what causes a sustainability report to be ineffective and what efforts should the company take to handle this problem.

Keywords: Sustainability Report, Stakeholder Approach, Effectiveness of Sustainability Management and Communication