Download This PaperAttitude of Mobile Phone Subscribers Towards Mobile Services in Uttarakhand
Journal of Empirical Research in Management (JERM), Volume 1, Number 1, 2012. pp.26-29.
1 Pages Posted: 29 Aug 2014 Last revised: 16 Jun 2019
Date Written: January 1, 2012
Abstract
Telecom sector is one of the emerging sectors where many private operators have entered into the Indian market to provide better services to its customers. As the competition among mobile services providers become very tight, each company try to provide high-quality services and thus better satisfy their customers. The present study attempted to analyse the attitude of mobile customers towards their service providers in Uttarakhand and further explored the various problems faced by them for improvement in existing services.
Keywords: Mobile Telecommunication, Service Quality, GSM, CDMA
JEL Classification: L96, M31, M37
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