When a Joke Is More than a Joke: Humor as a Form of Networked Practice in the Chinese Cyber Public Sphere

Abstract

Received wisdom views political humor, viz. egao, in the Chinese cyber public sphere as a form of resistance. This study creates and tests a framework that best conceptualizes how different functions of egao are connected with one another: to analyze the patterns of ties that link the different facets of the phenomenon together. The study contends that by framing egao within network society theory, we can appreciate its fluidity and better understand its online ubiquity. Analysis of survey data suggests that it is not the content solely, but the networked practice of egao that dictates its true function. Namely, the networked practices of netizens (internet citizens) have a formative relationship with their perceptions of, and interactions with, egao. The connectivity netizens feel from engaging in the practice often supersedes its content, in terms of value to cyber culture.

Keywords: Political humor, public opinion, network society, Netizens, Internet, China