A Study on Customer Perception Towards Value Added Service with Special Reference to Public Sector Banks in Jalandhar City

Abstract

Banking industry in India has likewise accomplished another stature with the evolving times. The utilization of innovation has gotten an upheaval the working style of the banks. Today innovation not just encourages robotization of process and information handling yet in addition gives more value expansion to the whole banking business. Further, it's constant and obviously connected to 'value to customer'. Banking today has changed into an innovation serious and customer inviting model with a focal point of comfort. Data Technologies likewise encourages the presentation of new conveyance channels – as Automated Teller Machine, Net Banking, Mobile Banking, card instrument and the like. All however Information Technologies improves the banks in accomplishing higher customer fulfilment by broadening value added services. As of late, banking industry in various nations has demonstrated their advantage progress in enhancing administration quality from conventional branches to electronic channels. Appropriately, huge numbers of them have would in general close or migrate their branches to be sited nearly to customers' places for customers' comforts, and they have depended more on electronic banking services with significant development in electronic offices, for example, Internet, PC, ATMs, phone and cell phones.

Keywords: Banking Sector, Public Sector Banks, Customer Perceptions, Value Added Services